There can be significant benefits a

There can be significant benefits associated with investing in atmosphere. The respondents agreed that a pleasant atmosphere tends to lead to positive attributions,
which again are important for guest satisfaction, repeat visits and positive word-of-mouth. When it is not possible to give customers “the full package”, the atmospheric aspects of the hospitality establishment can be communicated in mini-deliveries. For example, company B (which specializes in arranging courses and conferences) offers Sunday lunches for people in the surrounding area, even though this is not particularly profitable. The philosophy is that on Sundays people have time to examine and experience the atmosphere and hopefully return as business customers, recommend the place to their companies or book for another occasion.