CRM is one of the most talked about

CRM is one of the most talked about topics in the IT industry in recent years. The reason why the CRM is concerned by more and more enterprises is that it allows the enterprise to gradually shift from a product-centric to a customer-centric. Enterprises turned their focus from a pure market share to a share of valuable customers, and customer-centered management is the application of CRM department. CRM, as a software system, not the same as with other software, is widely implemented in the front office area of the relationships with customers, such as marketing, travel route selection, service and technical support. In terms of the travel agency, in the CRM software systems to customers as the main line system organizations, it can advance the software technology marketing, travel agents, tour routing, service and technology support front-office segment for automated management and process improvement. CRM is one of the most talked about topics in the IT industry in recent years. The reason why the CRM is concerned by more and more enterprises is that it allows the enterprise to gradually shift from a product-centric to a customer-centric. Enterprises turned their focus from a pure market share to a share of valuable customers, and customer-centered management is the application of CRM department. CRM, as a software system, not the same as with other software, is widely implemented in the front office area of the relationships with customers, such as marketing, travel route selection, service and technical support. In terms of the travel agency, in the CRM software systems to customers as the main line system organizations, it can advance the software technology marketing, travel agents, tour routing, service and technology support front-office segment for automated management and process improvement.
CRM formed a comprehensive single view of customers, target customers with the selection, which is integrated marketing medium mainly in the enterprise data warehouse platform. By caring the list of marketing activities through customer, the CRM can improve customer satisfaction, as well as, to carry out the different measures under the different value of different responses of the customers. According to the customer life cycle, the CRM can provide tailored services to enable travel agents to lower costs and higher efficiency to meet customer needs, enhancing customer profitability, while improving the core competitiveness of travel agencies. See figure1.