3.3 Business needsBusiness requirem

3.3 Business needs
Business requirements analysis phase is the key to the implementation of management information systems. In business requirements analysis phase, the strategy discussions are necessary to the sales, marketing and customer service managers on the management of information systems System, and finally the consistent ideal of management information systems can be reached in the consensus. The aim is to fully identify the expectations of each sector of the CRM and to the needs of various departments and information integration and build up a good overall view of CRM programs. By the analysis of investigation and business of CRM, it can be found to be most in need of automation business areas, to areas where business process improvement, as well as, what technical characteristics of CRM solutions in the choice of should be considered.