mArketing capabilities areviewed in

mArketing capabilities areviewed in
the literatureas important market-relatingmecha
nisms by which superiormarket knowledge may
be deployed by firms to generate economic rents
(MadhavanandGrover, 1998), making them par
ticularlycomplementarywith firms'market-based
knowledge assets such asMO (Day, 1994).

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mArketing capabilities areviewed inthe literatureas important market-relatingmechanisms by which superiormarket knowledge maybe deployed by firms to generate economic rents(MadhavanandGrover, 1998), making them particularlycomplementarywith firms'market-basedknowledge assets such asMO (Day, 1994).

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Results (Indonesian) 2:[Copy]

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kemampuan pemasaran areviewed di
dalam literatureas pasar-relatingmecha penting
mekanisme-oleh yang pengetahuan superiormarket mungkin
akan digunakan oleh perusahaan untuk menghasilkan keuntungan ekonomi
(MadhavanandGrover, 1998), membuat mereka par
ticularlycomplementarywith berbasis firms'market
aset pengetahuan Asmo seperti (Day, 1994).

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Results (Indonesian) 3:[Copy]

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