A Complete Tourism Package
As is recognized in the tourism literature, successful tourism
involves getting tourists to stay longer than the time it
takes simply to visit a major attraction and having repeat
tourists. One focus group participant expressed it thus: “to
succeed a community has to be a destination rather than a
place to stop off.” Communities that have been successful at
getting tourists to visit, stay, spend money, and come back
have developed high-quality tourism attractions and put
together successful tourism packages involving the community,
its surrounding area, and businesses involved in tourism.
While the less successful communities all have major
tourist attractions, they have not developed the package of
attractions and businesses necessary to attract and hold tourists;
nor have they been able to promote their areas as
effectively.