When doing business in Brazil, it is acceptable to wear casual clothing such as
jeans and a nice shirt. Colors make a big difference as the summer months require
lighter colors due to the oppressive heat. Suits in Brazil are fashionable in the winter but
not in the summer time. Suits may be tailor made to distinguish one’s position in the
business world. In the northwest, it is more common to be casual including a nice shirt
and pants; whereas, in the area of Sao Paulo, it is very formal with ties and suits being
the norm. Businesswomen wear dress pants, skirts, and blouses instead of more casual
wear (Cunha, Barros, Franca, n.d.).