These Guidelines interpret the MRS Code of Conduct (revised 2010) and provide
additional best practice guidance. Unless otherwise stated, Guidelines are not binding.
Their aim is to promote professionalism in the conduct of research.
Research is founded upon the willing co-operation of the public and of business
organisations. It relies on the confidence of those involved that it is conducted honestly,
objectively, without unwelcome intrusion and without harm to respondents. Its purpose
is to collect and analyse information and not to create sales or to influence the opinions
of anyone participating.
Every respondent must be assured that research projects are carried out in strict
accordance with the Code of Conduct and that their rights of privacy are respected.
Rules from the Code of Conduct applicable in each section of this document are stated in
the shaded boxes. These rules are binding on MRS members and breaches may result in
disciplinary action. The guidance that follows the rules provides interpretation and
additional best practice. Members are reminded that this document is designed to
complement the MRS Code of Conduct and should not be consulted in isolation.