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"The number and range of motivators
Motivating factors in tourism can be split into two groups:
those which motivate a person to take a holiday
those which motivate a person to take a particular holiday
to a specific destination at a particular time.
There are many potential motivators that could relate to
either or both of these factors. Furthermore, there are a
number of potential ‘variations on a theme’ for each indi-
vidual motivator, and myriad ways in which they can be
combined.
No widely recognized way exists of categorizing the main
motivating factors in tourism. However, some of the major
ones are outlined in Figure 4.1.
However, there are other ways of classifying motivators
in tourism and the wider field of leisure. We now go on to
outline some of these.
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