Poznatky z oblasti typologie market

Poznatky z oblasti typologie marketingových strategií mohou významnou měrou napomá-
hat manažerům při výběru a formulování marketingových strategií pro konkrétní podmínky
daných podniků, být inspirujícím zdrojem pro tuto oblast manažerského rozhodování, pro
vyhledávání efektivních inovací produktů, jejich vyhodnocování a tvorbu nových podnikatelských
příležitostí. Podnik by proto měl periodicky, systematicky
a komplexně přezkoumávat a v případě potřeby přehodnocovat svůj přístup k trhu
a účinnost marketingových cílů a marketingových strategií, na nichž je tento přístup zalo-
žen.
Společnost získává strategickou schopnost tehdy, pokud může využívat odpovídající zdroje
a schopnosti. Zdrojem konkurenční výhody jsou propojení činností, které zajišťují, že jsou
produkovány výrobky či služby přinášející zákazníkovi hodnotu. Základní marketingové
strategie, jejich další propracování, mají napomáhat managementu podniku při rozhodová-
ní o konkrétní náplni produktového mixu. A tedy i při rozhodování o procesech tvorby
inovací produktů, které jsou hlavním prostředkem zajišťování optimalizace produktového
mixu.

Results (English) 1:

Knowledge area typology of marketing strategies can significantly napomá-Hat in the selection of managers and formulating marketing strategies for specific conditionsof the undertakings concerned, be an inspiring source for this area of managerial decision-making, forsearch for effective innovation of products, their assessment and the creation of new businessopportunities. The enterprise should periodically, systematicallyand comprehensively to review and if necessary revise its approach to the marketand the effectiveness of the marketing objectives and marketing strategies, to which this approach is basedwomen.The company acquires strategic ability, if it can use the corresponding resourcesand abilities. A source of competitive advantages are links that provide activities that areproduced products or services delivering customer value. Basic marketingthe strategy, their further refinement, to assist in the management of the undertaking in the rozhodová-her about the specific contents of the product mix. And therefore when deciding on processes of formationinnovation of the products, which are the main means of ensuring the optimization of productthe mix.

Results (English) 2:

Typology of knowledge in the field of marketing strategies can significantly napomá-
hat managers in selecting and formulating marketing strategies for specific conditions
of the undertakings to be an inspirational source for this area of management decisions, to
search efficient product innovation, evaluation and creation of new business
opportunities. Venture should therefore periodically, systematically
and comprehensively review and if necessary revise their approach to the market
and the effectiveness of marketing objectives and marketing strategies upon which this approach is the defendant
women.
The company acquires strategic capability if it can benefit from adequate resources
and capabilities. Source of competitive advantage are the linking of activities to ensure that they are
produced goods or services that bring value to the customers. Basic marketing
strategies, their further elaboration, to assist company management in decision-making,
the specific content of the product mix. And therefore when deciding on processes, making
product innovations, which are the principal means of ensuring the optimization of product
mix.

Results (English) 3:

knowledge of the types of marketing strategies can significantly napomá -
hat managers in selecting and formulating marketing strategies for specific conditions
firms, be an inspiring source for this area of managerial decision-making for
search effective product innovation, evaluation and create new business and opportunities.the undertaking should therefore systematically and comprehensively and periodically reviewed and, if necessary, to reassess its approach to market
and efficiency marketing target and marketing strategies on which this approach is based
women.
company obtains the strategic ability, if can use the corresponding resources
and abilities. the source of the competitive advantages of connected activitiesto ensure that the products or services which are produced and customer value. basic marketing and strategy, their further development, to promote the management of the rozhodová - and on the specific content of product mix. and thus, when deciding on the processes of the innovation products, which are the main means of ensuring the optimization of product - mix.