“Sharks are now facing extinction within our lifetime and this will have a catastrophic effect on the oceans we depend on for survival. Critical steps towards conservation must be established. It’s time to take action now towards protecting these creatures,” said Jonathan Kreuter, Director of Marketing Communications for both The Unique Collection of Hotels & Resorts and Variety Hotels, which manage the properties. “ We are grateful and delighted to be part of this wonderful campaign by reducing the demand for shark fin which we believe is the most effective way to save sharks from extinction. We would like to invite other hotels and resorts to help us support this important cause.”