Strong Research and Development: Nike takes its research, design, and development efforts very seriously, and it believes this is one of the key factors for its success. Technical innovation in both the design and manufacturing process of its footwear, apparel, and athletic equipment has helped the company continue to produce better products, which have enhanced athletic performance and reduced injuries. The company has its own staff of specialists in the areas of biomechanics, chemistry, exercise physiology, and related fields, and also uses advisory boards made up of athletes, coaches, trainers, orthopedists, and other experts who consult with Nike about designs, materials, and concepts for products and improvements.