Both PESTEL and SWOT frameworks have been used to strategically analyse Lenovo’s micro and macro environmental forces as well as its strengths, weaknesses, opportunities, and threats that shapes its performance both in the national and international market. Chermack et al (2007) propose that SWOT analytical framework facilitates the organization of information that provides clear insight into an organizations strategic plan. SWOT model facilitates the conversion strategies used in converting weaknesses or threats in to opportunities or strengths. This conversion is applicable in formulating strategies that Lenovo should respond to effectively in order to prosper in its first changing technological environment.