Các dòng sản phẩm của Vinamilk: 1.

Các dòng sản phẩm của Vinamilk: 1. Sữa đặc: Sữa đặc là dòng sản phẩm chiếm tỷ trọng cao nhất trong cơ cấu doanh thu trong nước của Vinamilk. Năm 2007, dòng sản phẩm này đạt tỷ lệ tăng trưởng 38% và chiếm 79% thị phần. Mức tăng bình quân giai đoạn 2004-2007 là 22,7%. 2. Sữa tươi ( hay sữa nước): Năm 2007, Sữa tươi đạt mức tăng trưởng 18%, chiếm khoảng 26% tổng doanh thu của công ty và có tỷ trọng đóng góp cao thứ hai vào doanh thu so với tấtcả các dòng sản phẩm khác. Sữa tươi Vinamilk chiếm 35% thị phần.Đây làdòng sản phẩm có tính đa dạng cao với nhiều nhãn hiệu. Tuy nhiên, Vinamilk đã nhường lại vị trí dẫn đầu trên phân khúc thị trường này cho Dutch Lady vì công ty này có mối quan hệ công chúng mạnh hơn và chiến lược marketing tốthơn. Bình quân giai đoạn 2004-2007, đạt tốc độ tăng trưởng 31%.

Results (English) 1:

Vinamilk's product lines: 1. Milk: milk is the product line representing the highest domestic sales structure of Vinamilk. In 2007, this product line reached 38% growth rate and accounting for 79% of the market. The average increase the period 2004-2007 was 22.7%. 2. Fresh milk (or milk): in 2007, fresh milk reaches 18% growth, accounting for about 27% of the total turnover of the company and is the second highest contribution to revenues in comparison with all the other product lines. Fresh milk Vinamilk accounted for 35% of the market. This làdòng product with high diversity with many brands. However, Vinamilk has the leading position on this market segment for Dutch Lady because the company has a stronger public relations and marketing strategy tốthơn. On average the period 2004-2007, reaching 31% growth.

Results (English) 2:

Vinamilk's product lines: 1. Condensed milk: condensed milk product line is the highest proportion in the structure of the domestic sales of Vinamilk. In 2007, this product line achieved growth rates of 38% and 79% market share. The average increase was 22.7% period 2004-2007. 2. Fresh milk (water or milk): In 2007, fresh milk grew 18%, accounting for about 26% of the total revenue of the company and have a high proportion of second contribution to revenues than all carried lineup other products. Vinamilk fresh milk accounted for 35% market ladong phan.Day products with high diversity with multiple brands. However, Vinamilk has ceded its leading position in this market segment for Dutch Lady because this company has a strong public relations and marketing strategy tothon. Average of the period 2004-2007, the growth rate reached 31%.

Results (English) 3:

The product line vinamilk:1. Cheese, cheese is the production line accounted for the highest density structure in water vinamilk revenue. In 2007, the production line reached an average improvement stage of this growth rate and market share of 38%. 2007 was 22,7% of in 2004. 2. Milk (milk or water): in 2007, the milk reached about 26% of total revenue growth of 18%, the company and the second with high density compared to other product lines in the T TC income. Vinamilk 35% pH milk market n. "Y L, D ng have high diversity of products of many brands. However, vinamilk gave up the first position in the market is divided into Ms. Holland for public relations of the company and a strong marketing strategy of t th n. 2004 - 2007, the average growth rate reached 31%.