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Consumers hate cable companies, what with their "be at home all day" service calls, purposefully confusing bundles, and customer service best described as dismal.Under the circumstances, you'd think providers would at least be polite to their long-suffering customers. You'd think wrong, though.Comcast neatly encapsulated the industry's attitude toward consumers when it changed a customer's name when he cancelled service from "Ricardo" to "A**hole."Lesson learned: Customer service is your brand, so don't create a culture that despises customers.
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