s. Then, in order to execute
expert evaluation in this study, we interviewed eleven experts by the EGM to determine the semantic structure
of attractiveness from the interviews of experts showing the hierarchy of the relationship between the types of
appeal or appeal factors, the reasons for users’ preferences, and specific characteristics of CROSSOVER BCAR
interior. In addition, we also performed user evaluation by surveying 931 users through a questionnaire
and analysed it by statistics. The Kansei Engineering-based system which integrates product design and
planning is developed for assisting product developers and designers to finish practical assignment of crossover
B-car interior.