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So the stats seem to be there, but how far is social media actually changing us? ‘I think it’smore noticeable because you didn’t see those people when there wasn’t social media, but I don’t think the percentage of insecure people has changed because Facebook has come along,’ Dr Blumberg told me. ‘You’ve got to make a distinction between behaviour –what people do on the outside –and what people are like on the inside. I’m suggesting that social media hasn’t changed what people are like on the inside, your personality hasn’t changed -if you were insecure before Facebook, you’re insecureonFacebook.’ However, it has changed how people act on the outside because it provides an outlet that didn't exist before. Facebook and other social media platforms are tools that have allowed us to put ourselves out there and be more open and vocal about these feelings. It’s easy to forget the positive side of social media though because whilst it does open up the floor to more outside criticism, by the same token it does the opposite –it makes the person open to positive feedback.Some people even go so far as todelete something if it doesn’t get enough likes like Bella, 23, who told me she’s deleted Instagram posts that didn’t get many likes before. ‘I have absolutely no idea why I care about it and objectively know it's stupid -but I feel so much happier afterI hit the 11 likes,’ she explained. ‘I also wouldn't say I care a lot about it -it doesn't ruin my day or anything. If I put up an Instagram that didn't get any likes, I'd probably just think lol, that's a bit embarrassing, and maybe take it down depending on my mood.’ Which is exactly it really, isn’t it?

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