AbstractThis paper decomposes ecomm

Abstract
This paper decomposes ecommerce business process into website quality and profitability and measures the efficiency in
each sub-stage and the whole process. By comparing with efficiency scores in CCR, BCC and Kao and Hwang (KH) (2008)
model, this paper finds that CCR and BCC model overvalues efficiency scores in contrast to KH model, which also
implicitly reveals the poor coordination among business processes. From a single sub-process, it is more critical to improve
website quality than profitability based on either sub-stage efficiency scores or return to scale analysis, while the
profitability plays a more important role in the whole stage. This paper thus gives managerial insight on resizing its scale
and optimizing resource allocation.

Results (English) 1:

AbstractThis paper decomposes ecommerce business process into website quality and profitability and measures the efficiency ineach sub-stage and the whole process. By comparing with efficiency scores in CR, BCC and Kao and Hwang (KH) (to 8)model, this paper finds that CCR and BCC model overvalues efficiency scores in contrast to KH model, which alsoimplicitly reveals the poor coordination among business processes. From a single sub-process, it is more critical to improvewebsite quality than profitability based on either sub-stage efficiency scores or return to scale analysis, while theprofitability plays a more important role in the whole stage. This paper thus gives managerial insight on resizing its scaleand optimizing resource allocation.