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Buy a license once and used many times as you like.
From time immemorial, every TV show has a theme song is very easy to recognize. In the period of record coal, people use needle-drop music, ie the type of license allows you to use that song once. For example, you use X with 10s song for the intro excerpt of a project, then the 10s again (GS) for the ending, so you need to get permits needle-drop 2 times. Literally spend many times the pay that much time.
However, paying such royalties become too expensive. Since then, Royalty Free born.
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