Lý thuyết này về sau được phát triể

Lý thuyết này về sau được phát triển kỹ lưỡng hơn bởi Swan and Combs 2 năm sau đó (1976). Swan and Combs đặt lại tên cho 2 factors trong thuyết của Czepiel et al thành instrument performance and expressive performance. Theo đó, instrument performance đại diện cho những đặc tính thuộc về mặt vật lý của sản phẩm như bao bì, hình dáng và màu sắc của sản phẩm trong khi expressive performance bao gồm những thuộc tính thiên về khía cạnh tâm lý của sản phẩm. Nghiên cứu của Swan and Combs xác định rằng expressive là yếu tố bắt buộc phải có và được thỏa mãn nhằm đem đến sự hài long cho khách hàng. Khách hàng sẽ cảm thấy không hài long với sản phẩm nếu như họ không được thỏa mãn về expressive performance of the products mặc kệ cho yếu tố instrument performance có được thỏa mãn hay không.

Results (English) 1:

This theory was later developed more thoroughly by Swan and Combs 2 years later (1976). Swan and Combs renames 2 factors in the novel Czepiel et al into instrument performance and expressive performance. Accordingly, instrument performance represent the physical characteristics of the product as the packaging, shape, and color of the product while the expressive performance include the natural properties of the psychological aspect of the product. Research of Swan and Combs determined that expressive element is required and is satisfied to the long for customers. Customers will feel not long with products as if they were not satisfied about the expressive performance of the products leave for instrumental performance factors have been met or not.

Results (English) 2:

This theory was later developed more thoroughly by Swan and Combs 2 years later (1976). Swan and Combs renames Factors in Note 2 of the instrument et al Czepiel performance and expressive performance. Accordingly, the instrument performance characteristics represent physically attached to the product, such as packaging, shape and color of the products included in the expressive performance attributes in favor of the psychological aspects of the product. Swan and Combs's research determined that the expressive elements required and is satisfied to bring satisfaction to customers. Customers will feel not satisfied with the product if they are not satisfied about the performance of the products expressive ignored for instrument performance factors have been satisfied or not.

Results (English) 3:

The theory later developed more thoroughly since Swan and combs 2 years later (1976). Swan and combs put the name of the two factor theory czepiel et al. Into expressive instrument performance and performance. Where instrument is the representative of the performance of the physical characteristics of the product, such as the envelope, expressive determinants of the shape and color of the products in the performance of expressive including the psychological tendency of these attributes of product research and combs aspects of the Swan arrest must meet the long-term customers bring his sense of humor. Customers will feel dissatisfied if their products are not satisfied with the performance of the product expressive rationale gives the element instrument performance satisfactory or unsatisfactory.