Pottery factories include art directors whose job it is to conceive marketable goods for the pottery company. Generally the art director, working with marketers, develops or creates an idea of a new creation. (Interestingly, many pottery companies are reproducing old forms popular decades ago such as brightly-colored Fiesta Ware so that new design is not necessary or desirable in all cases.) The art director then works with a clay modeler, who produces an original form of the creation to the art director's specifications. If the form is deemed a viable candidate for production, the mold maker makes a plaster master for the jiggering machine (which essentially traces a master shape onto a production piece) or a hollow into which clay is poured in order to form a production piece.
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