Many empirical researches apply its approach around several main elements
that highlight its major theoretical underpinnings and have demonstrated a positive perspective of performance (Rindova and Kotha, 2001; Aragon, Correa and Sharma, 2003; Oliver and Holzinger, 2008). Under the high situation of all the time changing causes, organization should restructure matching plan strategy such as marketing and technology (Song et al., 2005) for the best method selection and proposed to be the source of long term valuable competitive advantage (Verschoor, 2008; Boonmunewai