Communities with successful tourism have worked to
sponsor special events that tie in with local tourist attractions,
such as fishing tournaments for communities with outdoor
tourist recreation attractions and historical festivals for towns
with historic sites. These special events not only have drawn
tourists to the area but have helped promote local tourism as a
package. Perhaps most important, successful tourism communities
not only have worked to create a complete tourism
package, but they have tried to understand and promote what
it was that brought the tourists to the town in the first place.
Businesspersons and local leaders in successful communities
have promoted their communities as having a high-quality
tourism product.