From learning the source of the company ,make the important factors apart from the strategy that best suits the situation.It is the appropriate product and to the situation , so the company has been invested in research and development of the quality of the products continuously or do research and development .For example,a crispy seaweed to keep healthy people flow . All of this decision in addition to the ingenious marketing perspective , research and product development are important factors that make a company successful , until today .