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All the hospitality companies reported that there had been conflicts with their architects/designers with regard to genuineness and distinctiveness. The conflict was
always the same. The hospitality manager/owner emphasized that the genuineness of the establishment should be given priority to preserve the identity of the place, while the architects/designers suggested introducing new elements that would give the place originality and add to its distinctiveness. In addition, the managers complained that
architects generally give priority to aesthetic elements, which frequently come at the
expense of operational considerations.
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