Tourism-related policies and programmes
The current National Tourism Plan (2012-15), the Plan Nacional e Integral de Turismo
(PNIT), is managed through the Secretaría de Estado de Turismo. It was designed as a set of
measures to boost the competitiveness of Spanish tourism enterprises and destinations,
renew Spain’s world tourism leadership for the coming decades, and contribute towards
the generation of wealth, employment and well-being for the nation.
The PNIT was developed in response to the needs of the tourism sector, namely:
● Leadership, in terms of bringing together all stakeholders and resources in a common
endeavour.
● Public-private collaboration, ensuring alignment in policy development and decisionmaking,
as well as the funding of tourism promotion.
● Across-the-board policies and strategies, involving all government departments and
agencies at local, regional, national and European level.
● An institutional structure and framework to boost the competitiveness of tourism
enterprises, harmonising legislation across the whole national territory.
● A country- and sector-wide tourism strategy and policies based on an innovative vision
of Spain as a tourism destination.
The seven key objectives of the PNIT are to: boost tourism and the profitability of
the sector; generate quality employment; encourage market unity; improve Spain’s
international positioning; enhance the cohesion and notoriety of “Brand Spain”; encourage public-private co-responsibility; and reduce tourism seasonality. In line with these goals,
the PNIT focuses on three key measures: promote knowledge, entrepreneurship and
training; improve Spain’s tourism offer; and diversify demand.