The companies reported that they have a repertoire of set configurations, which all contribute to their special atmosphere. For the conference hotel, lunch could be served
in a formal or informal setting inside. If the weather was nice, lunch was prepared outside. While design elements and the staff are the same for all settings, specific atmospherics are used to create variations in the atmosphere. If the occasion was a formal evening dinner, the staff would wear a particular outfit and the flower decorations, china, cutlery and lighting would be totally different from for instance an
informal lunch or a summer barbeque dinner. Consistency was emphasized, and the danger of mixing different groups of guests was clearly observed. For example, at one of the establishments hosting a formal meeting it happened that frequent guests just came in for a private talk with the chef.