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Events Vietnam became an official member of the World Trade Organization (WTO) has brought business opportunities as well as new challenges. Besides the advantages such as access to modern technologies, inherited the experience in management and business operations, the Vietnam now faces competition on equal terms with international businesses reached excels in every way.
In today's competitive environment, businesses understand that in order to always achieve business success, it must be based on understanding the needs of customers with the optimal target to satisfy the needs and their wishes. When a business does not make customer satisfaction, not only lose that customer, but also lose a lot of potential customers. Thus, businesses need to understand the level of customer satisfaction for the quality of its services, thereby making the criteria for quality of service to match.
As a key industry supply of services for the production and consumption, the electricity industry is one of the important sectors of the national economy. For Vietnam is a country with a large population in the world ranked 12th and is the country with economic growth and industrialization, the power sector as highly expressed its important role.
In Vietnam, branches Power still subject to state regulation and state monopoly dominated power sector through Vietnam Electricity Corporation. Although there have opened project, power sector reform but currently Vietnam Electricity Corporation has monopoly in the electricity transmission and distribution. This has reduced the competitiveness of the electricity industry, the quality of customer service has not been focused, not get the consensus of the entire society.
In the new stage of development, Vietnam Electricity Corporation determined the key task is, apart from ensuring the demand for electricity for the economy and people's lives, in addition to responsibility implement corporate restructuring and operational mechanism innovation as directed by the Government , Electricity of Vietnam Group will focus on implementing goals successfully build brand, the image of a group of sustainable economic development and friendliness, is an enterprise dedicated and have a high sense of responsibility, wholeheartedly serve our customers, take advantage and customer satisfaction as a measure for all its activities. Is not out of step development, the Electricity of Xining are gradually building the image and enhance the quality of its customer service. Based on that, I decided to study the topic "The factors affecting customer satisfaction using electricity". Based on studies of customer satisfaction in the process of business activities, the status in Xining Electric Power Company. From that set out solutions to improve operational capacity, prestige and position of the company during the period of international economic integration.
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