This Benchmark Report is designed to provide CRM decision makers and sales people with
the key data they need to build the business case for a CRM deployment, including a
benefits framework with average data and guidelines for estimating potential benefits of
sales force automation, marketing automation, and customer service automation in the
following areas:
Sales force automation
Increased sales force productivity
Reduced administrative overhead
Increased profits
Increased marketing productivity
Marketing automation
Increased marketing productivity
Reduced administrative overhead
Increased sales force productivity
Increased profits
Reduced customer churn
Customer service automation
Increased service agent productivity
Increased sales force productivity
Reduced administrative overhead
Reduced customer churn