One of the main reasons customers use OTAs are because they offer them a huge choice whilst at the same time simplifying things for them; allowing them to compare relevant accommodation side by side. For many customers price will be an important component of this comparison, but it will not be the only factor.
For some providers this comparison will be quite threatening, but when taken as an opportunity to stand out and highlight the things that make your accommodation special, it can be a great shop window for your business. While there is an assumption that hotels listed on these sites are solely competing on price, consumers are also looking for best value: Quality, location and service are all important influencing factors. Encouraging past guests to vouch for you in these areas can be a real deal clincher, which brings us onto our 3rd major pro …