Famous for the abode of man-eating Royal Bengal tiger Sundarban is a UNESCO
world heritage site, biosphere reserve, largest delta and largest mangrove eco-system
in the world.
Agriculture and animal husbandry is the primary livelihood of people
living in this region. Marketing is an important aspect of livestock production which
has complementary and supplementary relationship with agriculture.
Therefore, livestock
and livestock products marketing in rural Sundarban is a virgin field of research.
Since, interview and questionnaire-based research largely fail to capture the diversity
and complexity of rural social reality case study method of PRA (Participatory Rural
Appraisal) was used to understand livestock marketing system in four selected villages
of Sundarban delta in India.