Even as retail banks attempt to revive their
revenue streams and reputations, nimble-footed,
technology-driven entrants are gaining popular-
ity and market share. These competitors vary in
size and ambition, but they have all built their
business models around mobile and social media.
While some niche players are trying to get a piece
of the revenue pie by offering banking services to
specific market segments, such as the unbanked,
others are far more ambitious, seeking, for exam-
ple, to dominate the mobile payments landscape.