Participants responded to a list of six questions related to opinion leadership behaviors
for each of the three issues identified. Tables 3, 4, and 5 display participants’ personal
perceptions of their opinion leadership behaviors related to water, immigration, and agricultural
regulation respectively. Using a five-point bipolar response scale (1 = Low, 5 = High), responses
to all six items within a particular issue domain were summed and averaged to create an overall
perception of issue opinion leadership score for each category. Table 6 displays mean level of
opinion leadership within water, immigration, and agricultural regulation. Participants reported an
average level of overall opinion leadership within all three issue areas.