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All of the hospitality companies that were selected for interviews are renowned for
having a great deal of atmosphere. While the companies are fairly different with regards to product type, architectural layout and guest segments, all three companies
emphasize their particular atmosphere in their advertising, and the design experts
generally highlighted these companies as leading examples with regards to atmosphere. We also had access to various secondary data such as brochures, advertisements, internal reports, and interviews in the business press. This material helped us learn about the companies. Such contextual knowledge is of importance for proper gathering and interpretation of interview data (see, for example, Carson et al., 2001). A description of the architectural and hospitality companies that participated in the study is given in the Appendix.
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