Consumer behaviour is defined by Well & Prensky (1996) as the study on consumers exchanging of value to the product or service that can serve to their demands. This is insisted by Schiffman & Kanuk (2000) that consumer behaviour study focuses on the decision making method in spending the existing resources for instance, money, efforts, and times to consume the related items. As a result, the elements in consumer behaviour are feeling on people experience, thoughts, buying, and the act they perform related to the environment like advertising, packages, product appearances and feedbacks as well as the customers’ physical actions.