Salespeople like closing the big deal. It means important business and a good commission. And landing the big fish can be a great way of putting a sales career on the fast track. But there can also be drawbacks. Chasing the big deal takes a lot of time and effort, plus plenty of company resource. And when they fall through, it's devastating. Often salespeople can't help but think about all the little deals they could've closed while chasing the big one that got away. That's why top performers keep a mix of all size prospects in their sales pipelines. Some big fish, but also plenty of smaller ones. This helps even out their sales cycles. When a new product launches, a new sales cycle begins. And this often leads to debate. What size buyers should salespeople target as early adopters?