OTAs enable customers to see peer reviews and get a feel for the hotel from a customer perspective, giving them confidence to book
With 37% of hotel guests saying that they visit a review website before booking a hotel, and 53% saying that the opinions of others influences their choice of hotel it is clear that consumers are looking for validation of their choices before making their booking. You can use the reviews to develop your product and service further, and to respond to customers directly about any issues. OTAs make it easy for guests, past and future to book with confidence.