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Corporate social responsibility is regarded as a powerful signal of the firm’sorganizational effectiveness (Manne & Wallich, 1972; Riahi-Belkaoui, 1992). It constitutes an image of the corporation held by corporate audiences and at the same time influences the decisions made by the same corporate audiences (McGuire, 1963; Riahi-Belkaoui & Pavlik, 1991). This view of the influence of corporate social responsibility is used to formulate the first hypothesis. The first hypothesis predicts the informativeness of accounting earnings in explaining stock returns varies systematically with the level of corporate responsibility held by the firm, i.e. the higher the level of corporate responsibility held by corporate audiences,the higher the weight they will attach to the informativeness of earnings.
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