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In the hospitality industry, online website is the convenient way to market the products which arrive easily to customers. Guest can purchase what they like through the Internet. Nowadays, most of target market forwards market on the Internet such as the two famous world brand pizza: Pizza Inn and Dominos. Those popular brand use marketing through their company website which is a guest knowing more information about the food they wanted. Becoming a good marketer bringing a best product to their consumers, the marketers in two Pizza Company know properly the Buyer Decision Making Process Model in marketing method and they have to catch up the characteristics of the services. This essay will analyse the two Pizza websites effectiveness using the Buyer Decision Making Process Model and discuss the characteristics of the services and analysis the effect to the way that the business choose markets through Internet. The marketer are now ready to analyse how the customers make buying decisions. The guest will have a long thinking, long choosing before the actual purchase. They will have a long thinking process before choose something. Guest decide what they need for their meals such as pizza.
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