Projecting a Positive Leadership Im

Projecting a Positive Leadership Image
Leadership communication depends on the ability to project a positive image, or more specifically, a positive ethos, inside an organization and outside. To understand ethos, it helps to look back at the original definitions found in the writing of the Greek philosopher Aristotle. Aristotle identified three types of persuasive appeals: (1) logos, (2) pathos, and (3) ethos. Logos is an appeal based upon the logic of an argument, while pathos is an appeal based on the use of emotions. Ethos is an appeal based on the perceived character of the sender of the message. Is the person trustworthy, confident, believable, knowledgeable, and a man or woman of integrity? If the audience does not trust or believe the speaker or writer, logic or emotion will have little persuasive force.

Results (English) 3:

突出一个积极的领导形象领导沟通取决于项目的积极形象，或更具体地说，一个积极的精神气质，内部组织和外部的能力。要了解民族精神，它有助于回顾在希腊哲学家亚里士多德的写作中发现的原始定义。亚里士多德确定了三种类型的有说服力的诉求：（1）标志（2）和（3）的精神痛苦。理性是基于一个论点的逻辑提出上诉，而悲情是基于情感的使用诉求。民族精神是一种基于信息的发送者的感知特征的吸引力。是值得信赖的，自信，可信，知识渊博，一个男人或女人的完整性？如果听众不信任或相信的人或作家，逻辑或情感将有一点说服力。