3.4.2 CRM Software
The goal of application management information system is to support and promote the rationalization of yes-off sales, marketing and customer service process, which meant the choice of software should be built on the basis of existing and operational requirements of IT technology. The mainstream of software generally provides the following features: Contact and customer management, sales management, telemarketing and phone sales, customer service, marketing, business intelligence, lead management, e-commerce, and so on.