Focus group results clearly indicate the importance of the
community context and rural tourism entrepreneurs’ role in
tourism development and promotion. The focus group results
suggest the following 10 factors/conditions are most important
for successful tourism development in rural areas: (1) a
complete tourism package, (2) good community leadership,
(3) support and participation of local government, (4) sufficient
funds for tourism development, (5) strategic planning,
(6) coordination and cooperation between businesspersons
and local leadership, (7) coordination and cooperation
between rural tourism entrepreneurs, (8) information and
technical assistance for tourism development and promotion,
(9) good convention and visitors bureaus, and (10) widespread
community support for tourism.