Unfortunately, many restaurants fail within three years, and a lack of planning contributes to this hard reality. Sometimes, restaurants that would be otherwise successful go out of business because they are inaccessible or unknown to their potential customers. As might be expected, visibility and accessibility have a disproportionate effect on new restaurants that are not established yet with a core of loyal customers. Before signing a lease, restaurant owners should not get carried away with any one location until they have done their homework on the location. You must be certain that when you choose a location you are using your head as much as your heart.