1. The biggest or greatest amount o

1. The biggest or greatest amount of involvement in a foreign market comes through which of the following?
a. Exporting
b. Joint venturing
c. Licensing
d. Direct investment
2. All of the following would be ways to segment within the category of psychographic segmentation EXCEPT:
a. social class.
b. occupation.
c. lifestyle.
d. personality.
3. Sellers that handle their own exports are engaged in:
a. direct exporting.
b. indirect exporting.
c. licensing.
d. contract manufacturing.
4. Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called a(n):
a. idea.
b. demand.
c. product.
d. service.
5. ________________ consists of dividing a market into distinct groups of buyers on the basis of needs, characteristics, or behavior who might require separate products or marketing mixes.
a. Product differentiation
b. Market segmentation
c. Market targeting
d. Market positioning
6. A manufacturer has four sponsorship options. A _________________ is a brand created and owned by a reseller of a product or service.
a. licensed brand
b. manufacturer's brand
c. private brand
d. co-brand
7. When an importing country sets limits on the amount of goods it will accept in certain product categories it is called a(n):
a. quota.
b. barrier.
c. tariff.
d. embargo.
8. All of the following are ways that marketing plays a key role in the company's strategic planning EXCEPT:
a. marketing provides a guiding philosophy.
b. marketing is the only discipline that can provide a formal structure for the planning effort.
c. marketing provides inputs to strategic planners by helping to identify attractive market opportunities.
d. within individual business units, marketing designs strategies for reaching the unit's objectives.
9. If a government uses barriers to foreign products such as biases against a foreign company's bids, or product standards that go against a foreign company's product features, the government is using:
a. protectionism.
b. exchange controls.
c. exchange facilitators.
d. nontariff trade barriers.
10. All of the following factors can affect the attractiveness of a market segment EXCEPT:
a. the presence of many strong and aggressive competitors.
b. the likelihood of government monitoring.
c. actual or potential substitute products.
d. the power of buyers in the segment.
11. joining with foreign companies to produce or market products and services is called:
a. direct exporting.
b. indirect exporting.
c. licensing.
d. joint venturing.
12. The major advantage of survey research is its:
a. simplicity.
b. structure.
c. organization.
d. flexibility.
13. When Coca-Cola and Nestle formed a joint venture to market a ready-to-drink coffee and tea worldwide, the type of marketing system that was formed would best be described as being a(n):
a. vertical marketing system
b. parallel marketing system
c. diversified marketing system
d. horizontal marketing system
14. When a marketing research organization chooses a segment of the population that represents the population as a whole, they have chosen a _______________.
a. group
b. bi-variant population
c. sample
d. market target
15. Regulations that arise to ensure that firms take responsibility for the social costs of their products or production processes stem from which reason for government legislation of business?
a. To protect companies from each other.
b. To protect consumers from unfair business practices.
c. To protect the interests of society.
d. To protect businesses from unfair consumer demands.
16. When companies make marketing decisions by considering consumers' wants and the long-run interests of the company, consumer, and the general population, they are practicing which of the following principles?
a. Innovative marketing
b. Consumer-oriented marketing
c. Value marketing
d. Societal marketing
17. Norms are derived from _____.
A) cultural values
B) laws
C) education
D) law enforcement officials
18. Marketers that wish to expand internationally need to understand a culture's widely held beliefs that affirm what is desirable. To do this, marketers should study _____.
A) laws
B) religions
C) cultural values
D) sanctions
19. Asian societies (i.e., Japan) value collective activity. That is, consumers look toward others for guidance in purchase decisions and do not respond favorably to promotional appeals focusing on individualism. Which category of cultural values does this represent?
A) internally-oriented
B) environment-oriented
C) other-oriented
D) self-oriented
20. Jake is in the market for a new car. He's looking at brands such as Mercedes, Lexus, and BMW because he feels they tell other people that he's successful in life. This is an illustration of which value?
A) collectivism
B) youth
C) masculine
D) individualisms

Results (English) 3:

1。在一个外国市场的最大或最大程度的参与，是通过下列哪一个？
A.出口
B.合资
C.许可
D.直接投资
2。以下都是段在心理细分类别除方式：
A.社会阶层。
B.职业。
C.生活方式。
D.人格。
3。卖方负责处理他们自己的出口，在：直接出口，间接出口，许可证，合同制造，4。任何可以提供给市场的关注，获取，使用或消费，可能满足一个需要或需要被称为一个（氮）：（氮）的想法。________________由市场划分为不同的群体的买家的需求的基础上，特征，或行为人可能需要单独的产品或市场营销组合。第二，产品差异化，市场分割，市场分割，市场定位，市场定位6。制造商有四个赞助选项。一个_________________是品牌和创造一个产品或服务的经销商拥有。
A.授权品牌
B.制造商的品牌
C.自有品牌
D.联合品牌
7。当一个进口国对其在某些产品类别中所接受的商品数量进行限制时，它被称为一个配额。以下是营销在公司的战略规划中起着关键作用的一种方法，但营销提供了一个指导性的哲学。市场营销是一门能为规划工作提供正式结构的学科，通过帮助寻找有吸引力的市场机会，市场营销为战略规划提供投入，为达到单位的目标，营销设计策略。如果政府使用外国产品如对一个外国公司的投标偏差的障碍，或产品标准，违反外国公司的产品特点，政府用：
A.保护主义。
B.外汇管制。
C.交流的促进者。
D.非关税贸易壁垒。
10。所有下列因素都会影响市场区隔的吸引力，除了：许多强大和积极进取的竞争对手的存在，政府监督的可能性，实际的或潜在的替代产品。加入与国外企业在生产、销售的产品和服务被称为：
直接出口。
B.间接出口。
C.许可。
D.合资
12。调查研究的主要优点是：简单、简洁、有组织、有弹性。当可口可乐和雀巢组成一个合资企业的市场，一个准备好喝咖啡和茶世界，形成的营销系统的类型，最好被描述为是一个（氮）：垂直营销系统，平行营销系统，多元化的营销体系横向营销体系14。当一个市场研究机构选择一段代表整体人口的人口，他们选择了一_______________。
A组
B.双变人口
C.样品
市场目标
15。出现的规定，以确保企业承担的社会成本，其产品或生产过程中的责任，这是因为政府的法律法规？保护公司不受不公平的经营行为，保护消费者利益，保护企业不受不公平的消费需求。16。当企业通过考虑消费者的需求和公司、消费者和普通人群的长期利益，他们的营销决策，他们是在实践中的下列原则？创新市场营销·消费导向营销·································。规范是来自_____。）文化价值观，法律，教育，教育执法部门官员18。希望扩大国际上的营销人员需要了解一种文化的广泛持有的信念，肯定什么是可取的。要做到这一点，营销人员应该研究_____。）法律，三教）的文化价值观，制裁，19。亚洲社会（即日本）集体活动。那是，消费者期待别人的指导，在购买决策，并没有作出反应，对个人主义的宣传呼吁毫不逊色。哪一类的文化价值观，这代表？面向内部的、面向的、面向环境的、面向其他的、面向的、面向自我的、面向自我的20。杰克是在市场上的一辆新车。他在看诸如奔驰、汽车等品牌，和宝马，因为他觉得他们告诉其他人，他在生活中的成功。这是一个例子，它的价值？
一）集体主义
B）青年
C）阳性
D）个人主义