Focusing on RevPATH has major
implications for the way in which a spa is
operated and evaluated. Many managers
currently measure their spa’s success by
tallying the number of customers served;
average spent per guest; utilization of
therapists and treatment rooms; percentage
of retail revenue; revenue per square
foot; revenue per treatment; and, in the
case of hotel and resort spas, hotel guest
capture rate or spa revenue per occupied
guest room. While such measures are valuable
for many purposes, they do not explicitly
reflect the spa’s revenue-production