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A year later, Anna’s grandparents sent $200 for a bike for Miguel. From their experience with Nadia’s bike, the Sanchezes realized that the lowest-priced bike might not be the least expensive option in the long run. Miguel is very active and somewhat careless, so they want to buy a sturdy bike. Miguel said he wanted a red, 21-speed, lightweight mountain bike with a full-suspension aluminum frame and cross-country tires. The Sanchezes were concerned that Miguel wouldn’t maintain an expensive bike with full suspension. When they saw an ad for a bicycle sale at Target, Anna and Jorge went to the store with Miguel. A salesperson approached them at an outdoor display of bikes and directed them to the sporting goods department inside the store. There they found row after row of red, singlespeed BMX bikes with no suspension and minimal accessories to maintain—just the type of bike Anna and Jorge felt was ideal for Miguel. Another salesperson approached them and tried to interest them in a more expensive bike. Jorge dislikes salespeople trying to push something on him and interrupted her in mid-sentence. He said he wanted to look at the bikes on his own. With a little suggestion, Miguel decided he wanted one of these bikes. His desire for accessories was satisfied when they bought a multifunction cyclocomputer for the bike. After buying a bike for Miguel, Jorge decided he’d like a bike for himself to ride on weekends. Jorge had ridden bikes since he was five. In graduate school, before he was married, he’d owned a 10-speed road bike. He frequently took 50-mile rides with friends, but he hadn’t owned a bike since moving to Riverside 15 years ago.
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