1. The biggest or greatest amount o

1. The biggest or greatest amount of involvement in a foreign market comes through which of the following?
a. Exporting
b. Joint venturing
c. Licensing
d. Direct investment
2. All of the following would be ways to segment within the category of psychographic segmentation EXCEPT:
a. social class.
b. occupation.
c. lifestyle.
d. personality.
3. Sellers that handle their own exports are engaged in:
a. direct exporting.
b. indirect exporting.
c. licensing.
d. contract manufacturing.
4. Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called a(n):
a. idea.
b. demand.
c. product.
d. service.
5. ________________ consists of dividing a market into distinct groups of buyers on the basis of needs, characteristics, or behavior who might require separate products or marketing mixes.
a. Product differentiation
b. Market segmentation
c. Market targeting
d. Market positioning
6. A manufacturer has four sponsorship options. A _________________ is a brand created and owned by a reseller of a product or service.
a. licensed brand
b. manufacturer's brand
c. private brand
d. co-brand
7. When an importing country sets limits on the amount of goods it will accept in certain product categories it is called a(n):
a. quota.
b. barrier.
c. tariff.
d. embargo.
8. All of the following are ways that marketing plays a key role in the company's strategic planning EXCEPT:
a. marketing provides a guiding philosophy.
b. marketing is the only discipline that can provide a formal structure for the planning effort.
c. marketing provides inputs to strategic planners by helping to identify attractive market opportunities.
d. within individual business units, marketing designs strategies for reaching the unit's objectives.
9. If a government uses barriers to foreign products such as biases against a foreign company's bids, or product standards that go against a foreign company's product features, the government is using:
a. protectionism.
b. exchange controls.
c. exchange facilitators.
d. nontariff trade barriers.
10. All of the following factors can affect the attractiveness of a market segment EXCEPT:
a. the presence of many strong and aggressive competitors.
b. the likelihood of government monitoring.
c. actual or potential substitute products.
d. the power of buyers in the segment.
11. joining with foreign companies to produce or market products and services is called:
a. direct exporting.
b. indirect exporting.
c. licensing.
d. joint venturing.
12. The major advantage of survey research is its:
a. simplicity.
b. structure.
c. organization.
d. flexibility.
13. When Coca-Cola and Nestle formed a joint venture to market a ready-to-drink coffee and tea worldwide, the type of marketing system that was formed would best be described as being a(n):
a. vertical marketing system
b. parallel marketing system
c. diversified marketing system
d. horizontal marketing system
14. When a marketing research organization chooses a segment of the population that represents the population as a whole, they have chosen a _______________.
a. group
b. bi-variant population
c. sample
d. market target
15. Regulations that arise to ensure that firms take responsibility for the social costs of their products or production processes stem from which reason for government legislation of business?
a. To protect companies from each other.
b. To protect consumers from unfair business practices.
c. To protect the interests of society.
d. To protect businesses from unfair consumer demands.
16. When companies make marketing decisions by considering consumers' wants and the long-run interests of the company, consumer, and the general population, they are practicing which of the following principles?
a. Innovative marketing
b. Consumer-oriented marketing
c. Value marketing
d. Societal marketing
17. Norms are derived from _____.
A) cultural values
B) laws
C) education
D) law enforcement officials
18. Marketers that wish to expand internationally need to understand a culture's widely held beliefs that affirm what is desirable. To do this, marketers should study _____.
A) laws
B) religions
C) cultural values
D) sanctions
19. Asian societies (i.e., Japan) value collective activity. That is, consumers look toward others for guidance in purchase decisions and do not respond favorably to promotional appeals focusing on individualism. Which category of cultural values does this represent?
A) internally-oriented
B) environment-oriented
C) other-oriented
D) self-oriented
20. Jake is in the market for a new car. He's looking at brands such as Mercedes, Lexus, and BMW because he feels they tell other people that he's successful in life. This is an illustration of which value?
A) collectivism
B) youth
C) masculine
D) individualisms

Results (Chinese) 1:

1.在国外市场参与的最大或最大时间来通过下列哪一项?a.出口b.联合冒险c.授权d.直接投资2.以下各项将部分类别内除了心理细分的方法:a.社会阶层。b.占领。c.生活方式。d.人格。3.处理他们自己的出口的卖家被从事:a.直接出口。b.间接出口。c.牌。d.合同制造。4.任何可以提供给市场的关注、 获取、 使用或消费可能满足想要或需要被称为所以它们:a.思想。b.需求。c.产品。d.服务。5.___ 包括将市场划分为不同群体的买家需求、 特点，或行为人可能需要单独的产品或营销组合。a.产品差异化b.市场分割c.市场定位d.市场定位6.制造商有四个赞助选项。___ 是品牌创建和拥有的产品或服务的分销商。a.授权品牌b.制造商品牌c.私人品牌d.共同品牌7.当进口国的货物量设置限制，接受某类产品就是所以它们:a.配额。b.障碍。c.关税。d.禁运。8.以下都是营销扮演关键的角色，在公司的战略规划除了的方式:a. marketing provides a guiding philosophy.b. marketing is the only discipline that can provide a formal structure for the planning effort.c. marketing provides inputs to strategic planners by helping to identify attractive market opportunities.d. within individual business units, marketing designs strategies for reaching the unit's objectives.9. If a government uses barriers to foreign products such as biases against a foreign company's bids, or product standards that go against a foreign company's product features, the government is using:a. protectionism.b. exchange controls.c. exchange facilitators.d. nontariff trade barriers.10. All of the following factors can affect the attractiveness of a market segment EXCEPT:a. the presence of many strong and aggressive competitors.b. the likelihood of government monitoring.c. actual or potential substitute products.d. the power of buyers in the segment.11. joining with foreign companies to produce or market products and services is called:a. direct exporting.b. indirect exporting.c. licensing.d. joint venturing.12. The major advantage of survey research is its:a. simplicity.b. structure.c. organization.d. flexibility.13. When Coca-Cola and Nestle formed a joint venture to market a ready-to-drink coffee and tea worldwide, the type of marketing system that was formed would best be described as being a(n):a. vertical marketing systemb. parallel marketing systemc. diversified marketing systemd. horizontal marketing system14. When a marketing research organization chooses a segment of the population that represents the population as a whole, they have chosen a _______________.a. groupb. bi-variant populationc. sampled. market target15. Regulations that arise to ensure that firms take responsibility for the social costs of their products or production processes stem from which reason for government legislation of business?a. To protect companies from each other.b. To protect consumers from unfair business practices.c. To protect the interests of society.d. To protect businesses from unfair consumer demands.16. When companies make marketing decisions by considering consumers' wants and the long-run interests of the company, consumer, and the general population, they are practicing which of the following principles?a. Innovative marketingb. Consumer-oriented marketingc. Value marketingd. Societal marketing17. Norms are derived from _____. A) cultural values B) laws C) education D) law enforcement officials 18. Marketers that wish to expand internationally need to understand a culture's widely held beliefs that affirm what is desirable. To do this, marketers should study _____. A) laws B) religions C) cultural values D) sanctions 19. Asian societies (i.e., Japan) value collective activity. That is, consumers look toward others for guidance in purchase decisions and do not respond favorably to promotional appeals focusing on individualism. Which category of cultural values does this represent? A) internally-oriented B) environment-oriented C) other-oriented D) self-oriented 20. Jake is in the market for a new car. He's looking at brands such as Mercedes, Lexus, and BMW because he feels they tell other people that he's successful in life. This is an illustration of which value? A) collectivism B) youth C) masculine D) individualisms

Results (Chinese) 2:

1.参与国外市场的最大或最大量来通过下面的？
一。导出
湾 联合风险投资
℃。许可
Ð。直接投资
2。下面的一切是如何细分心理细分的种类除了在：
一。社会阶层，
湾 职业
。℃。生活方式
。ð。个性
。3。卖家可以处理自己的出口经营：
一。直接出口，
湾 间接出口
。℃。授权
。Ð。合同制造
。4。凡是可以提供给市场的关注，获取，使用或消费可能满足希望或需要被称为（N）：
一。主意。
湾 的需求
。℃。产物
。Ð。服务
。5。________________包括把市场成买家的需求，特性或行为谁可能需要不同的产品或营销组合的基础上，不同的组。
一。产品差异
湾 市场细分
℃。市场定位
Ð。市场定位
6。制造商有四个赞助方案。一个_________________是创建并通过产品或服务的经销商拥有的品牌。
一。特许品牌
湾 制造商的品牌
℃。自有品牌
Ð。联合品牌
7。当进口国规定对货物的数量限制将在某些产品类别接受它被称为（N）：
一。配额，
湾 障碍
。℃。资费
。Ð。禁运
。8。以下所有的办法是市场营销中起着关键的作用，在公司的战略规划，除了：
一。市场营销提供了一个指导思想，
湾 营销是可以提供一个正式结构的规划工作。唯一的纪律
℃。营销帮助，以确定有吸引力的市场机会提供输入的战略规划者
。Ð。个体经营单位内，营销设计为达到单位的目标的战略
。9。如果政府利用障碍国外产品，如针对外国公司的出价，或产品的标准，不利于外国公司产品的特点偏见，政府正在使用：
一。保护主义。
湾 外汇管制
。℃。交流促进作用
。Ð。非关税贸易壁垒
。10。所有下列因素会影响市场分段除的吸引力：
一个。许多强大的和侵略性的竞争对手的存在。
湾 政府的监控。的可能性
℃。实际的或潜在的替代品
。Ð。买家在段。功率
11。加盟与外国公司在生产，销售的产品和服务被称为：
一。直接出口，
湾 间接出口
。℃。授权
。Ð。联合风险投资
。12。调查研究的主要优点是它：
一。简约。
湾 结构
℃。组织
。Ð。灵活性
。13。当可口可乐和雀巢公司组建了合资公司向市场推出了现成的饮料世界各地的咖啡和茶，营销体系的形成，该类型将被描述为是一个（N）：
一。垂直营销体系
湾 并行营销体系
℃。多元化的营销体系
Ð。横向营销系统
14。当一个市场研究组织选择，代表了整个人口的人口段，他们选择了_______________。
一。团
湾 双变人口
℃。样品
Ð。市场目标
15。出现，以确保公司承担责任，他们的产品或生产过程的社会成本条例从中原因为企业政府立法阻止？
一个。为了保护公司彼此。
湾 为防止不公平商业行为的消费者
。℃。为了保护社会，利益
ð。为了保护企业免受不公正的消费者的需求
。16。当企业考虑消费者的需要和企业，消费者的长期利益，和一般民众做出营销决策，他们正在练习下列哪些原则呢？
一。创新营销
湾 以消费者为导向的营销
℃。价值营销
Ð。社会营销
17。规范衍生自
_____。A）文化价值
B）法律
C）教育
D）执法官员
18。那些希望扩大国际营销需要了解一种文化的那肯定有什么期望普遍持有的观念。要做到这一点，营销人员应该学习
_____。A）法律
B）宗教
C）文化价值观
D）的制裁
19。亚洲社会（即日本）的价值集体活动。也就是说，消费者目光投向其他的购买决策指导，不要毫不逊色促销呼吁注重个人主义回应。哪一类的文化价值这是否代表什么呢
？A）内部导向
B）环境导向
三）其他导向
D）自我导向的
20。杰克是在市场上新车。他在看品牌，如奔驰，雷克萨斯，宝马，因为他觉得他们告诉其他人，他 ​​是成功的人生。这是一个价值？的说明
A）集体
B）青年
C）男性化
D）individualisms

Results (Chinese) 3:

1。在一个外国市场的最大或最大程度的参与，是通过下列哪一个？
A.出口
B.合资
C.许可
D.直接投资
2。以下都是段在心理细分类别除方式：
A.社会阶层。
B.职业。
C.生活方式。
D.人格。
3。卖方负责处理他们自己的出口，在：直接出口，间接出口，许可证，合同制造，4。任何可以提供给市场的关注，获取，使用或消费，可能满足一个需要或需要被称为一个（氮）：（氮）的想法。________________由市场划分为不同的群体的买家的需求的基础上，特征，或行为人可能需要单独的产品或市场营销组合。第二，产品差异化，市场分割，市场分割，市场定位，市场定位6。制造商有四个赞助选项。一个_________________是品牌和创造一个产品或服务的经销商拥有。
A.授权品牌
B.制造商的品牌
C.自有品牌
D.联合品牌
7。当一个进口国对其在某些产品类别中所接受的商品数量进行限制时，它被称为一个配额。以下是营销在公司的战略规划中起着关键作用的一种方法，但营销提供了一个指导性的哲学。市场营销是一门能为规划工作提供正式结构的学科，通过帮助寻找有吸引力的市场机会，市场营销为战略规划提供投入，为达到单位的目标，营销设计策略。如果政府使用外国产品如对一个外国公司的投标偏差的障碍，或产品标准，违反外国公司的产品特点，政府用：
A.保护主义。
B.外汇管制。
C.交流的促进者。
D.非关税贸易壁垒。
10。所有下列因素都会影响市场区隔的吸引力，除了：许多强大和积极进取的竞争对手的存在，政府监督的可能性，实际的或潜在的替代产品。加入与国外企业在生产、销售的产品和服务被称为：
直接出口。
B.间接出口。
C.许可。
D.合资
12。调查研究的主要优点是：简单、简洁、有组织、有弹性。当可口可乐和雀巢组成一个合资企业的市场，一个准备好喝咖啡和茶世界，形成的营销系统的类型，最好被描述为是一个（氮）：垂直营销系统，平行营销系统，多元化的营销体系横向营销体系14。当一个市场研究机构选择一段代表整体人口的人口，他们选择了一_______________。
A组
B.双变人口
C.样品
市场目标
15。