b. Xác định thị trường mục tiêuCông

b. Xác định thị trường mục tiêuCông ty đã xác đinh được thị trường chính của mình là Châu Âu nhưng trong thị trường này lại có những nhu cầu về mặt hàng thủ công mỹ nghệ của công ty khác nhau. Chính vì vậy cần phải xác định được thị trường mục tiêu chính mà công ty hướng tới trong đoạn thị trường này là thị trường nào để tiến hành các hoạt động marketing cho hiệu quả. Để xác định được thị trường mục tiêu công ty cần phải làm những công việc sau:- Dựa vào dữ liệu đã thu thập được từ việc nghiên cứu thị trường, công ty xác định các điểm mạnh, điểm yếu của mình thì công ty xác định thị trường mục tiêu của mình trong phân khúc thị trường Châu Âu là các nước Đức, Pháp, Tây Ban Nha. Đây là ba nước có nhu cầu cao về các mặt hàng thủ công mỹ nghệ của Việt Nam cũng như chiếm kim ngạch lớn trong tổng doanh thu kim ngạch xuất khẩu của công ty sang thị trường Châu Âu.

Results (English) 1:

b. Identify your target market
the company has identified its main market is Europe, but in this market there are demand for handicraft products of different companies. Therefore need to identify the main target market oriented firm in this market segment is to conduct market activities for effective marketing. To determine your target market companies need to do the following tasks:
- Based on the data collected from the market research, the company identified the strengths, its weaknesses, the company identified the target market your market segment in Europe are Germany France, Spain. These are the three countries with a high demand for items of handicrafts of Vietnam as well as accounting for a large turnover in the total turnover of export turnover of the company into the European market.

Results (English) 2:

B. Determining the target market
The company has identified its main market as Europe but in this market there are the needs of various handicraft items of the company. Therefore, it is necessary to determine the main target market that the company is aiming for in this market segment is to conduct marketing activities for efficiency. To determine the target market companies need to do the following tasks:
-Based on the data collected from market research, the company determines its strengths and weaknesses, the company determines its target market in the European market segment is the German countries , France, Spain. These are the three high-demand countries of Vietnamese handicraft items as well as the large turnover of the company's gross export turnover to the European market.

Results (English) 3:

Set up a target market.
The firm has confirmed that its own market is Europe, but in this market there are certain demands on the unique technology of a company. Which is why we need to determine the main target market that the company is headed for in this market is what market to process marketing operations for efficiency. To determine the market for the company's target market that needs to be done later:
According to the data that collected from the market research, the firm determines its strengths, its weaknesses, the company determines its goal market in the European market as German, France, Spain. This is a three-way high-demand demand for the counterparts of Vietnam as well as taking the big needle in the giant tranq-export businesses to the European market.