As for marketing strategy, the Company differentiates and positions its products as high quality drinks. The products
are made from carefully selected pure ingredients, passed through a hi-tech safety controlled processing and bottling
in order to meet standard of product safety while maintaining freshness of ingredients. Key distinctive features of the
products are:
Good for health. The products are made of organic tea leaves, certified by Department of Agriculture, Ministry of
Agriculture and Cooperatives.
Modern-packaging and a variety of serving sizes, which make them more flexible to consumers’ needs
Good flavor, harmonized with Thai taste
Branded to love and grow with the quality of community life
As at 31 December 2013, the Company’s production capacity was;
Total of 3 PET bottle production lines, equivalent to annual capacity of 600 million bottles (or 252 million liters/
year); and
Total of 2 UHT production lines, equivalent to annual capacity of 200 million units (or 50 million liters/ year)