Continue Acrylic + CET LAM Strategy to double (7 to 14 kTons/yr): mfg cost, Push + Pull, demand generation, Applicators + Dist. Network
Similar Strategy with bituminous membranes: Private Label growing (k400 m2)
Development of PVC warranties (USA / Corp), local organization
Specification Sellings (KO + KD): PU LAM, PVC, Acrylic
Local production of PU LAM, CET
Improve Profitability by volume.