Whole Foods Market has many suppliers, including local, regional and national wholesalers and producers in the U.S. and overseas. This external factor weakens the power of suppliers on the firm. However, Whole Foods Market’s suppliers are mostly large wholesalers, such as United Natural Foods Inc. (UNFI). Because of their size, these suppliers exert moderate pressure on Whole Foods Market. Also, the limited supply of truly organic and natural non-GMO foods means that suppliers could impose demands on the company and expect moderate results. Whole Foods Market addresses this part of the Five Forces analysis model by expanding its supply chain, which now has a global scope and emphasizes producers in developing countries. The resulting diversification of suppliers in Whole Foods Market’s supply chain helps dilute the bargaining power of suppliers.